Bureau

Bureau Alexandra Jubé was founded in 2018 in Paris

Alexandra Jubé is a brand strategy expert specializing in luxury, fashion, & beauty, with over 15 years of experience in these industries. Since founding the bureau in 2018, she and her team have guided over 150 projects. Formerly a consultant and head of insights and digital at an international trend forecasting agency, as well as director of image & communication for a Gen-Z fast fashion brand, she also teaches at the Institut Français de la Mode, alma mater.

THE TEAM

Led by its eponymous founder, the team is exclusively composed of strategists.

Laura Leonte
beauty · luxury

Eléonore de Saint Céran
fashion · luxury

A network of international experts selected for their unique and specialized skills.
USA · UK · China · Korea · Japan · Hospitality · Food & Beverage · Travel

Our work relies on a shared vision

brand strategy focus

We specialize in brand strategy, favoring precise expertise over versatility.

(01)

Vision driven by reason

Our vision is grounded in analytical rigor, carefully exploring risks and opportunities. We create uniqueness by identifying contextual opportunities — our intuition is anchored in reason.

(02)

Trends as a discipline

Trends are the tangible symptoms of social, behavioral, and emotional shifts. For us, they are essential to understanding transformations and thus are central to our approach.

(03)

Reality-based approach

We balance aspirational elements that inspire and drive evolution with the reality principle. True change comes through concrete actions, both big and small.

(04)

Collaboration at the core

We collaborate closely with those who know their brand best, working transparently to drive meaningful change.

(05)

12.11.25

Le Figaro

«Le signe d’une génération qui veut moins d’enfants» : le chien, le meilleur ami de la mode?

31.10.25

Elle

Comment la marque Sœur a conquis ses nombreuses fans sans jamais suivre les tendances

23.10.25

Elle

Comment le canapé reflète notre personnalité au même titre que nos vêtements ?

13.10.25

Elle

Peluches, charms, tétines... sommes-nous tous devenus des « kidultes » ?

31.05.25

Gymnastique

Il faut souffrir pour consommer

29.05.25

Elle

Quand les changements de stylistes font les bonnes affaires des grandes maisons

11.05.25

La tribune

Tendance : fruits et légumes, la mode à plein régime

31.03.25

Vogue

Food, mode beauté : quand les animaux de compagnie investissent l’art de vivre.

29.03.25

Capital

Sarah Poniatowski : comment elle a conquis le marché de la déco.

01.03.25

Vogue

Les Reines du Wellness